TWEEDS Brings Your Vision to Life with a Suit that’s an Extension of Your Personality
Naples’ fashion scene has received a luxurious upgrade with the grand opening of TWEEDS, a custom suit and clothing store that brings the art of bespoke tailoring to the heart of downtown. This latest store marks TWEEDS’ fifth location in just five years, highlighting the rapid expansion of a brand that blends time-honored tailoring with modern flair.
Founded by Donald Carlson, TWEEDS offers custom suits for both men and women, along with dress shirts, sport coats, and jeans, with men’s suits starting at $1,850. “We are thrilled to bring our bespoke menswear experience to Naples,” says Carlson, TWEEDS’ 32-year-old founder and CEO. “If you’ve never done custom before, it’s a cool experience. Not only will your suit fit perfectly, but with hundreds of fabric colors, patterns, and custom details, your suit becomes an extension of your personality.”
Where Tailoring and Artistry Converge
TWEEDS provides a fully bespoke experience, crafting each garment from scratch to fit each client’s body and taste. From hand-sewn details to meticulous measurements, TWEEDS captures a unique level of precision and style. For women’s bespoke options, Carlson and his team often incorporate softer fabrics, like velvet and lambswool bouclé, catering to a modern, luxurious aesthetic.
Each TWEEDS location is designed with more than just shopping in mind—it’s about creating a memorable experience. Every store reflects local interests, such as a poker table in Sarasota, a basketball court in St. Petersburg, and a pool table in the Orlando location. The new Naples atelier on 5th Avenue North features a putting green, a nod to Naples' reputation as the "golf capital of the world."
From Mobile Suit Shop to Bespoke Leader
Carlson’s journey with TWEEDS began in a humble yet bold way. Coming from a family in the dry-cleaning business, he spent eight years honing his expertise in fabric, fit, and styling before taking a road trip with his fiancée in 2019, which led him to envision a mobile custom clothing business. He sold his car, bought a 16-foot box truck, and turned it into a mobile suit shop, introducing his unique concept to potential clients by parking in downtown Sarasota.
“For the first two and a half years, I was by myself, parking the truck, knocking on doors, and building the TWEEDS brand,” Carlson recalls. His Instagram presence as @TWEEDSsuitshop helped draw initial clientele and laid the foundation for future growth. In 2022, he opened his first brick-and-mortar location in Sarasota, and since then, TWEEDS has expanded across Florida to Tampa, St. Petersburg, Orlando, and now Naples.
A Refined Shopping Experience
The Naples location is more than a showroom—it’s a destination for those who appreciate finely crafted fashion. An overstuffed leather sofa provides a relaxed seating area, while the walls, adorned with coastal art, lend a touch of Naples’ elegance to the space. A stately wooden armoire holds fabric swatches, offering clients a glimpse into the craftsmanship behind every piece. The design blends industrial elements, like exposed beams and ductwork, with plush, refined touches, creating a harmonious space where clients can unwind with a drink from the in-store bar.
The Bespoke Experience
“Bespoke is about creating a second skin,” Carlson explains. TWEEDS tailors take over 30 precise measurements, ensuring each garment not only fits impeccably but also reflects the client’s style preferences. The process includes a “basted” fitting, where the suit is temporarily stitched together to allow for adjustments. This level of customization, combined with premium fabrics from top mills like Dormeuil, Scabal, and Zegna, results in a final piece that feels truly one-of-a-kind.
Today’s TWEEDS clients range from professionals to wedding parties, with an increasing emphasis on personal expression. “Twenty years ago, a suit was required for work. Now, it’s a choice that allows more creativity and individuality,” Carlson notes.
TWEEDS Naples is open Tuesday through Saturday from 10 am to 7 pm, with appointments available on Sundays and Mondays. They also offer mobile tailoring services for clients seeking added convenience.
About TWEEDS
With five stores across Southwest Florida, TWEEDS is redefining bespoke menswear for discerning clients, offering fully customized suits, dress shirts, and accessories. Each piece is handcrafted from the finest fabrics, ensuring that clients receive a garment that is uniquely their own. Visit www.TWEEDSsuitshop.com to learn more.
Collaborator credits: Kathy Prutos
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